Sell more books. Build readers for life.
I'm Michelle Potter, I help authors transform great books into powerful brands with tailored strategies, real audience growth and proven results across Amazon ads, promo stacks and launch blueprints.
Free 20-min strategy call · No pitch · Walk away with 3 ideas you can use today
Included in every campaign
- ✦Amazon Ads management
- ✦Promo boost stacks
- ✦Launch blueprints
- ✦Review growth engine
- ✦Cinematic book trailers
- ✦Newsletter setup
200+
Authors helped
12K+
Reviews driven
4.8x
Avg. ROAS
96%
Repeat clients
What I do
Promotion that compounds.
Amazon Ads
Profitable PPC campaigns engineered to win categories and lower ACoS month over month.
Promo Boosts
Newsletter and social blasts that put your book in front of buyers, not just browsers.
Launch Blueprints
End-to-end launch playbooks that turn release week into a sustained sales engine.
Book Trailers
Cinematic 15s, 30s or 60s trailers, script, voiceover and motion graphics, ready for every platform.
Review Growth
Ethical review velocity through ARC programs and reader magnets that build social proof that sells.
Newsletter Setup
Lead magnets, welcome sequences and a cadence that turns subscribers into repeat buyers.
How I help authors
A clear path from manuscript to bestseller.
Whether you're launching your debut or reviving a backlist, I plug in where you need me , strategy, ads, promo, reviews, trailers and email, and stay accountable to the metrics that matter.
01
Discover
Audit your title, blurb, categories and current funnel. Map the gap between where you are and where you want to be.
02
Strategize
Build a 90-day growth plan: the right mix of ads, promo stacks, trailers and review velocity for your genre.
03
Execute
I run the campaigns end to end, keyword research, creative, launches and daily optimization.
04
Scale
Weekly reporting, transparent ROAS, and a feedback loop that compounds wins into long-term royalties.
“Michelle transformed my launch. Within 30 days I hit #1 in my category and finally cracked consistent monthly royalties.”
, Indie author · romance fiction
Ready to grow your author career?
Book a free strategy call. We'll map out the exact next 90 days for your titles.