About
Hi, I'm Michelle Potter.
I'm a book marketing partner helping authors transform great books into powerful brands. For the last decade I've worked alongside indie authors and small publishers to design tailored strategies, grow real audiences and deliver proven results across genres.
10+ yrs
Author marketing experience
200+
Authors helped to date
12K+
Reviews driven for clients
I specialize in turning a good launch into a lasting career. That means understanding your reader before we touch a single ad, then engineering the funnel, cover, blurb, categories, ARC team, ads, email, so every part pulls in the same direction.
My approach is hands-on and accountable. You get clear weekly reporting, transparent ROAS, and a plan that adjusts as your sales data tells us what readers actually want.
If you're ready to stop guessing and start compounding, let's talk.